Selected work
AI products I've shipped
The through-line: I do the product work and I build the thing. When I write a PRD for an LLM feature, define an eval, or push back on a roadmap, it comes from having shipped it.
Personal build · AI Life OS
Cipher
Solo-built production AI app on Next.js, TypeScript, Supabase, and Vercel. 273 API routes, autonomous agent loops, and a layered memory protocol. Three parallel AI lanes that review each other and ship code. 500+ build sessions. Where I run discovery, PRDs, and releases on my own code.
GenAI · AdTech
Lazaza.ai
Shipped an agentic ad-generation platform for Meta and Google. Defined the prompt architecture and integrated DALL-E, Stability AI, and ChatGPT into one creative pipeline. Cut media-buyer iteration loops from days to minutes, roughly an 80% reduction.
GovTech · Data-center ops
Federal Infrastructure
Led product across two parallel workstreams for a major cloud provider. Co-authored the SOW, C-suite roadmap, and a ~$478K program plan. A code-verified workflow analysis found 120 hours a week of recoverable manual work across three roles.
Fintech · Marketplace
Yachtly
Owned product definition for a 5-stage automated escrow and funds-flow MVP on Stripe Treasury and Banking. Replaced a manual legacy process, coordinating legal, compliance, and offshore engineering.
Experience
Twenty years of building
2021 – Present
Lvl Up Agency · Independent product consulting
Principal Product Manager (IC)
Sole PM on 10+ zero-to-one engagements across AI, fintech, and SaaS. Owned discovery, sprint planning, backlog, release, and instrumentation. Shipped 8+ production MVPs, most in 8 to 12 week cycles.
2019 – 2021
Camp Gladiator · Consumer fitness, 100K+ subscribers
VP of Engineering & Acting Head of Product
Shipped a virtual product in under 60 days, expanding from 12 to 50 states and 15 countries. Owned release across iOS, Android, web, and backend through a ~400% surge at 99.9%+ uptime. Cut release-cycle time ~70%.
2017 – 2019
Inventive Group · Consultancy + incubator + academy
Co-Founder & Chief Product Officer
Ran discovery, roadmap, and delivery on multiple early-stage SaaS products; took 5 to market in year one. Founded a 6-month full-stack bootcamp and taught 3 cohorts, 50+ engineers graduated.
2012 – 2017
Volusion · Multi-tenant SaaS ecommerce
VP of Product
Led an API-first, cloud-native modernization with a 35+ person product and engineering org serving 50,000+ merchants on $4B+ GMV/year. Held 99.9%+ uptime through holiday peaks.
2007 – 2008
Invodo · Video marketing SaaS
VP of Technology · First strategic hire
Built the office, infrastructure, and 7-person founding team. Lead PM on contracts with AARP, Got Milk?, Men's Health, and Gold's Gym.
2000 – 2012
Headspring · Catapult · Field Asset Services · others
Senior Engineer & Founder
Senior engineering and technical consulting across Austin's startup and enterprise ecosystem. Sole engineer behind a $30M+ nationwide REO platform.
How I work
Product judgment, built on code
I came up as an engineer, which keeps me honest with my teams. But my real contribution is judgment... knowing where to focus, when to slow down, and how to get product, engineering, and the business pointed the same direction.
I use AI to move faster on the PM work itself: drafting PRDs, architecture reviews, state machines, and status at a pace a solo PM normally can't. This is just how I work now.
PM craft
AI & technical stack
Get in touch
Let's talk
Hiring for a senior, lead, or principal PM role with an AI-native focus? Send a note and I'll reply within a business day.