7+
Brand touchpoints
Cards · postcards · signage · stationery
Print formats produced
Print-ready PDFs across the system
Final-output quality
Local outdoor + mailer + walk-up
Market
The Brief
Stand out in a market built on generic legal aesthetics.
Trial-attorney advertising at the local level tends to converge: stock portrait, navy and gold, generic gavel iconography. The brief was to design something memorable that still read as serious, professional, and trustworthy — a mark that could survive at billboard scale, postcard scale, and bumper-sticker scale without feeling like three different brands.
What I Built
Mark, stationery, signage, postcards, stickers — one system.
Designed the primary mark and lockup. Produced the full stationery system (letterhead, cards, envelope). Designed exterior signage including the brand sign rendering. Designed and produced direct-mail postcards (front + back) deployed locally. Produced bumper stickers and small-format collateral. Delivered print-ready PDFs for every format. The system reads as one coherent brand across at least seven distinct touchpoints — one of the most fully-realized identity systems in the consultancy archive.