33
Logo variants designed
129
Web production assets
4 (supplement, coaching, merch, community)
Revenue lines
Site · blog · social · community
Channels operated
The System
One fire-symbol identity, four revenue lines.
Most personal brands stop at a logo and a landing page. Keto Quest had to carry across packaging (the Keto Quest Shake), apparel (the merch line), web (the site + blog), social (the content engine), and community (Mighty Networks). The fire-symbol mark was designed to survive at packaging scale, banner scale, and avatar scale — 33 logo variants in source for exactly that reason.
Why It Matters
Built a brand from scratch — including the supply chain.
Keto Quest is the proof I've designed brands that have to actually move products, not just look good in a portfolio. The full asset library, social engine, blog, and DTC supply chain all came from the same identity system. When Lvl Up clients ask whether the brand work survives contact with reality, this is the answer.