Custom B2B Platform · .NET / SQL Server / PayPal · ~2006–2008

Marketing site, application UI, and a working backend for a B2B lottery-management platform.

Lottery Logix was a B2B lottery-management product needing the full stack of design surface — marketing site, working demo, application UI for game flows, and the backend it ran on. I designed across all of it. One of the largest engagements in the consultancy archive: 2,000+ files, 679 images, full ASPX + SQL Server 2005 + PayPal integration.

.NET · SQL Server 2005 · PayPal

Stack

2,000+

Source files

679

Images produced

Marketing + app UI + backend

Surfaces designed

Scope

Full-stack platform, not a brochure site.

B2B lottery management isn't a category that gets to lean on familiar UX patterns — every flow had to be designed from the data model up. I worked across the marketing site (home, value-prop, getting-started, FAQ, press), the working application UI (game flows, account management, payment integration), and the backend documentation that tied it to the underlying ASPX + SQL Server 2005 + PayPal stack.

The Throughline

Software platforms — not just brochure sites.

Lottery Logix is the proof point that I've designed for software platforms with real backends, not just marketing sites with a contact form. When Lvl Up takes on an AI Implementation Sprint that touches a real product surface, that's the same muscle.

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